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Five Reasons Your Company Needs a Social Media Policy
I can remember building websites one keystroke at a time—labouring over the headings, the text, the backgrounds and the colours. Back then there were no content management systems, and each website...
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Are you ready for a Social Christmas?
With a month to go before Christmas, businesses are starting to kick off their promotional campaigns to end the year on a sales high. There are signs appearing in shops, festive banners appearing on...
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Resolving business disputes
Butting heads The old adage “agree to disagree” has been tossed around often enough during heated discussions. But if the dispute arises from your customers, contracts, employees or debtors, you need...
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Make Logo Bigger: Why This Is the Worst Marketing Idea
An email arrives from your client. It’s the creative brief for their latest marketing campaign. The low resolution PDF sits attached at the bottom—as red as a promise. Will this brief take your breath...
View Article5 tips to pre-screen new hires via social media
Hiring new people for your firm is both exciting and risky. On one hand, bringing new ideas, experience and enthusiasm into your business can reinvigorate your existing teams and drive your business...
View ArticleYour customers are mobile. Why aren’t you?
Australian consumers have been early adopters of technology for decades. We buy devices, connect to the internet and try out gadgets faster than almost any other nation. Australia ranks second, ahead...
View ArticleHow to Test Your Website Like a Buyer
When we create a website, we start with some ideas in mind. We think about our business objectives, our customers and our products or services. We plan for the various stages of the buying cycle and...
View Article6 Steps To A Rapid Innovation Cycle
When we think of innovation, we often think of the big breakthroughs that disrupted traditional markets. We think of completely new product range or services that make our customers go crazy for and...
View ArticleMeasuring your marketing ROI
Whether you work for a large or small business, or whether your business is established or in startup phase, marketing continues to be seen as an overhead – a cost. And yet, marketers have at their...
View ArticlePerfecting your 10 minute business pitch
Mark Twain once explained to a friend that he did not have time to write a short letter, so he wrote a long one instead. On the surface, this may sound amusing, but there is a deeper truth — it takes...
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